POKER… OLYMPICS… HUH?

Anyone know what this is about? I found a brief news article, but neither side was talking to the press. This reeks of an ill conceived publicity stunt by Full Tilt Poker, of course, I could be wrong.

UPDATE: I just “got it” when I saw an ad for this on SpikeTV network. Basically I no longer consider it ill conceived, but a master stroke! You can’t run ads for an on-line poker site anymore but you can run ads for your [insert cause here] (in this case Poker in the Olympics) site that is backed by your on line poker site. Genius! Sheer bloody genius!